Five Guys

I was hired to lead production for Five Guys' "Online vs. On The Line" commercial campaign, an initiative designed to drive mobile app adoption and increase online ordering. As Lead Director, I oversaw the creative execution of the campaign from pre-production through final delivery. I assembled and managed the production team, coordinated equipment rentals, and directed all on-set operations to ensure the campaign aligned with the brand's marketing objectives. My responsibilities included production planning, crew management, logistics coordination, and creative direction, helping bring the campaign to life while maintaining efficiency, quality, and brand consistency throughout the production process.